Why Beyond Menu chose Hypertune and Vercel’s Edge Config for feature flags and A/B testing
Beyond Menu is a popular food delivery app in the US that serves millions of visitors a month. Learn how they scaled with feature flags and A/B testing using Hypertune with Vercel's Edge Config.
05 Aug 2024 ‧ 1 min read
We're excited to share this customer story about Beyond Menu, made in collaboration with Vercel.
Beyond Menu is a popular food delivery app in the US that serves millions of visitors a month. They decided to adopt feature flags and A/B testing to scale their development.
But none of the tools they tried were optimized for their Next.js and Vercel setup. They had:
❌ High latency
❌ Unreliable flag updates at the edge
❌ Layout shift and UI flickers in the browser
❌ Inflexible feature targeting and A/B testing
At Beyond Menu, every millisecond impacts conversion, and they needed the end-user experience to be seamless and reliable, so they kept searching for a solution.
They finally tried Hypertune with Vercel’s Edge Config and it was a perfect fit, giving them:
✅ Near-zero latency SDK initialization
✅ Serverless and edge compatibility
✅ Seamless page loads with no layout shift
✅ Ultra-flexible feature targeting and A/B testing
With their new setup, Beyond Menu has been able to roll out and A/B test new features safely and reliably, with no impact to app performance, the end-user experience or conversion.
Rodney Cox and the Beyond Menu team have been great to work with and provided great feedback to help us improve Hypertune along the way.
Read the full story on the Vercel blog. Or get started with Hypertune for free and evaluate your first flag in minutes.
